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What are the top online platforms for selling handmade products?

Curate a market for your unique creations by leveraging the best online platforms for selling your handmade products. In today’s digital age, the opportunities to reach a wider audience and boost your sales have never been more abundant. Whether you are an artist, crafter, or designer, there are various online platforms that cater to your specific needs and preferences. In this blog post, we will explore the top online platforms that can help you showcase and sell your creations to a global audience.

Key Takeaways:

  • Etsy is a top online platform for selling handmade products, with a large and diverse customer base.
  • Amazon Handmade offers a highly trafficked platform with the potential for increased visibility and sales for handmade products.
  • Shopify provides a customizable and user-friendly platform for setting up a personalized online store for selling handmade goods.

Examination of Top Online Platforms

Now that you’re ready to take your handmade products to the next level, let’s take a closer look at some of the top online platforms where you can sell your creations. 9 Etsy Alternatives To Sell Your Crafts On (2024) provides valuable insights into some of the best platforms for selling handmade products.

Etsy: The Dominant Force in Handmade Products

When it comes to selling handmade products online, Etsy stands out as the dominant force in the market. With a strong focus on handmade and vintage items, Etsy provides a platform for independent creators like yourself to showcase and sell your unique products. The platform’s large user base and global reach make it an attractive option for anyone looking to gain exposure for their handmade items. One of the major advantages of selling on Etsy is the built-in audience of shoppers who are specifically looking for one-of-a-kind, handmade items.

Amazon Handmade: The eCommerce Giant’s foray into Handmade

Amazon Handmade is Amazon’s answer to the growing demand for unique, handmade products. By offering a dedicated space for artisans and creators, Amazon Handmade allows you to tap into the extensive customer base that Amazon has built over the years. One key benefit of selling on Amazon Handmade is the potential for increased visibility and sales due to Amazon’s massive reach. However, it’s important to note that while Amazon Handmade offers a powerful platform for selling your handmade products, it also comes with competition from other sellers and the need to adhere to Amazon’s strict guidelines for handmade items.

Disclosure of Lesser Known Online Platforms

Despite the popularity of platforms like Etsy and Amazon Handmade, there are a few lesser known online marketplaces that you should consider exploring. In fact, according to The 5 Best Websites to Sell Your Crafts Online, these platforms offer unique opportunities for artisans and handmade product sellers to reach a new audience and grow their businesses.

Artfire: The Indie Alternative

If you’re looking for an alternative to Etsy, Artfire could be the platform for you. With a focus on indie artisans and handmade products, Artfire offers a marketplace where you can showcase your unique creations. The platform also allows you to set up your own branded shop within their website, giving you more control over your brand and customer experience. One of the most attractive features of Artfire is their cost structure, which involves a flat monthly fee instead of per-sale commissions.

Zibbet: Catering to a Niche

Zibbet is a niche marketplace that caters to specific types of handmade products, such as fine art, photography, and vintage items. If your products fall into these categories, Zibbet can provide a targeted audience of buyers who are specifically interested in what you have to offer. This can lead to higher conversion rates and a more engaged customer base. One of the advantages of Zibbet is their emphasis on building a community of artists and makers, creating a supportive environment for sellers to connect and collaborate with each other.

Comparing and Choosing the Right Platform

After you have researched the top online platforms for selling handmade products, it’s time to compare and choose the right one for you. This decision is crucial to the success of your business as it will impact your reach, sales, and profitability. To help you make an informed decision, let’s break down the key factors to consider when comparing and choosing the right platform.

Comparing Traffic and User Base

When comparing platforms, it’s essential to look at the amount of traffic and the user base they have. The more users a platform has, the more potential customers you can reach. This can significantly impact your sales and profitability. Here’s a comparison to help you understand the traffic and user base of the top online platforms:

Traffic and User Base

Platform Traffic and User Base
Etsy Over 81 million buyers
Amazon Handmade Over 300 million active customer accounts
Big Cartel Over a million stores and counting

Costs, Fees and Profitability

Another crucial factor to consider when choosing an online platform is the costs, fees, and potential profitability. Every platform has its fee structure and it’s important to understand how these fees will impact your bottom line. Here’s a comparison of the costs, fees, and profitability of the top online platforms:

Costs, Fees and Profitability

Platform Costs, Fees and Profitability
Etsy Listing fee of $0.20 per item, 5% transaction fee, potential for high profitability due to large user base
Amazon Handmade 15% referral fee, potential for high profitability due to large customer base
Big Cartel No listing fees, but limited features on free plan, potential for profitability with paid plans


With these considerations in mind, you now have a better understanding of the top online platforms for selling your handmade products. Whether you’re looking for a global audience on Etsy, a niche market on Zibbet, or a customized storefront on Shopify, each platform offers its own benefits and drawbacks. It’s important to carefully assess your business needs and goals before choosing the platform that’s right for you. Remember to also consider factors such as fees, ease of use, and the level of customer support provided. By making an informed decision, you can maximize your chances of success in the competitive world of online handmade product sales.


Q: What are the top online platforms for selling handmade products?

A: The top online platforms for selling handmade products include Etsy, Amazon Handmade, eBay, Shopify, and Zibbet. These platforms offer a wide reach and diverse customer base for your handmade products.

Q: Why is Etsy a popular choice for selling handmade products?

A: Etsy is a popular choice for selling handmade products because it is specifically designed for artisans and crafters. It has a large and dedicated customer base looking for unique, handcrafted items, and provides a user-friendly platform for sellers to showcase their products.

Q: What makes Amazon Handmade a good option for selling handmade products?

A: Amazon Handmade offers sellers the opportunity to reach millions of Amazon customers who are specifically looking for unique, handmade items. It also provides support for small businesses and artisans by offering tools and resources to help them grow their businesses.

Q: How does eBay cater to sellers of handmade products?

A: eBay provides a platform for sellers of all kinds, including those who create handmade products. It offers a global marketplace with a variety of listing options and promotional tools to help sellers reach a wide customer base.

Q: What are the benefits of using Shopify for selling handmade products?

A: Shopify is a popular choice for selling handmade products because it allows sellers to create their own customizable online store. It provides a range of tools and features to help artisans showcase their products effectively and manage their sales and orders efficiently.

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